http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Nội dung gồm: Mối liên kết giữa não bộ và thương hiệu; Mô hình mới cho thương hiệu; Xây dựng thương hiệu có sức quyến rũ