01397nam a2200193Ia 4500 TDMU_38148 210410s9999 xx 000 0 und d 657.3 Stacks, Don W A Practitioner's Guide to Public Relations Research, Measurement and Evaluation Don W. Stacks , David Michaelson Business Expert Press 2010 241 Pages Ebook from IG Library; Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. Part of that development can be traced to a change in the way that public relations is researched, measured, and evaluated. Both Drs. Stacks and Michaelson are members of that Commission and have been in the forefront of taking public relations research, measurement, and evaluation to the next level. This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to Public Relations; Quan hệ công chúng; Tiếp thị Michaelson, David http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38148 Trung tâm Học liệu Trường Đại học Thủ Dầu Một