01569nam a2200193Ia 4500 TDMU_38202 210410s9999 xx 000 0 und d 808.4 Mizrahi, Janet Fundamentals of Writing for Marketing and Public Relations A Step-by-Step Guide for Quick and Effective Results Janet Mizrahi Business Expert Press 2010 109Pages Ebook from IG Library ; This book contains the basic elements necessary for an individual with little marketing or public relations experience to write promotional materials including the news release, newsletter, brochure, web copy, and blog. Students studying business, marketing, public relations or communication as well as small business owners and entrepreneurs will find this easy-to-use, practical guide vital to their efforts to promote and inform various publics about their organization. Written by two seasoned professionals, A Guide to Writing Marketing and Public Relations Materials provides an overview of marketing writing style as well as step-by-step guides to the most commonly used marketing and PR genres that will make even the most timid writers confident that they have represented their organization's message in a concise, coherent and professional manner. Corporate Communication; Quan hệ công chúng; Truyền thông http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38202 Trung tâm Học liệu Trường Đại học Thủ Dầu Một