01543nam a2200193Ia 4500 TDMU_38228 210410s9999 xx 000 0 und d 658.3 Huefner, Ronald J Revenue Management A Path to Increased Profits Ronald J. Huefner Business Expert Press 2011 160Pages Ebook from IG Library ; This book describes the emerging field of revenue management and its applications across a broad spectrum of business activity. It recounts the history and development of revenue management and addresses the analytical tools needed to integrate revenue management into management generally and financial and accounting practice in particular. The book discusses and assesses various pricing practices and other revenue management techniques. It gives particular attention to the role of capacity analysis and the connection of revenue management to the theory of constraints. While revenue management originated in the service industries, it is now practiced across a broad spectrum of business and not-for-profit organizations. This book will be a useful guide to managers at all levels who wish to give greater consideration to the importance of revenue management in their organizations. Managerial Accounting; Kế toán quản trị; Quản lý doanh thu http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38228 Trung tâm Học liệu Trường Đại học Thủ Dầu Một