01761nam a2200205Ia 4500 TDMU_38245 210410s9999 xx 000 0 und d 658.401 Gordon, Cindy Business Goes Virtual Realizing the Value of Collaboration, Social and Virtual Strategies Cindy Gordon, John P. Girard, JoAnn L. Girard Business Expert Press 2011 270Pages Ebook from IG Library ; The book aims to provide a comprehensive, holistic and practical framework for readers who are interested or involved in developing a marketing plan so that they can appreciate various marketing concepts and put them together in an easy to read guide. Demanding and savvy customers along with a turbulent marketing environment, require marketers to be highly sensitive to the environmental monitoring systems capable of identifying the latest marketing trends and opportunities and threats at an early stage. In response to these issues, the proposed manuscript covers the themes of planning, implementing and controlling marketing activities, which will provide guidance to marketers and non-marketer alike, in undertaking a marketing plan. The latest research findings in the marketing area are included. This book is written for marketing students and it is the intention of the authors to make this manuscript as basic, straightforward and to the point as possible. Business practitioners will also find this book useful. Strategic Management ; Quản trị chiến lược Gordon, Cindy http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38245 Trung tâm Học liệu Trường Đại học Thủ Dầu Một