00967nam a2200205Ia 4500 TDMU_38264 210410s9999 xx 000 0 und d 895.9223014 Minahan, Stella The Inscrutable Shopper Consumer Resistance in Retail Stella Minahan, Sean Sands, Carla Ferraro Business Expert Press 2011 164Pages Ebook from IG Library ; The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values. Consumer Behavior; Hành vi tiêu dùng; Quản lý tiếp thị Sands, Sean http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38264 Trung tâm Học liệu Trường Đại học Thủ Dầu Một