01287nam a2200193Ia 4500 TDMU_38276 210410s9999 xx 000 0 und d 658.4 Sanders, G. Lawrence Developing New Products and Services Learning, Differentiation, and Innovation Sanders G. Lawrence Business Expert Press 2011 363Pages Ebook from IG Library ; The focus of the book is on the up-front activities and ideas for new product and service development. A central theme of this book is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. Delivering innovative products is accomplished by an endless cycle of business planning, creative and innovative insight, and learning-about and learning-by-doing activities. Marketing Research; Chiến lược marketing; Quản lý tiếp thị http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38276 Trung tâm Học liệu Trường Đại học Thủ Dầu Một