01336nam a2200193Ia 4500 TDMU_38315 210410s9999 xx 000 0 und d 338.5 Ferguson, Mark Pricing Segmentation and Analytics Mark Ferguson, Tudor Bodea Business Expert Press 2012 173Pages Ebook from IG Library ; Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing analytics practices have transformed the transportation and hospitality industries and are increasingly important in industries as diverse as retail, telecommunications, banking, health care, and manufacturing. The aim of this book is to guide students and professionals on how to identify and exploit pricing opportunities in different business contexts. Marketing Strategy; Chiến lược tiếp thị; Nghiên cứu thị trường Bodea, Tudor http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38315 Trung tâm Học liệu Trường Đại học Thủ Dầu Một