Strategic Marketing Planning for the Small to Medium-Sized Business: Writing a Marketing Plan
Ebook from IG Library ; Eighty percent of small to medium sized new businesses fail within 2 years of their inception. Ninety percent of businesses close after 10 years of operation. While many factors contribute to failure, the lack of an organized, measurable, strategic marketing plan often is the...
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| Formato: | Libro |
| Lenguaje: | Undetermined |
| Publicado: |
Business Expert Press
2012
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| Acceso en línea: | http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38333 |
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