Strategic Marketing Planning for the Small to Medium-Sized Business: Writing a Marketing Plan

Ebook from IG Library ; Eighty percent of small to medium sized new businesses fail within 2 years of their inception. Ninety percent of businesses close after 10 years of operation. While many factors contribute to failure, the lack of an organized, measurable, strategic marketing plan often is the...

詳細記述

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書誌詳細
第一著者: Anderson, David
フォーマット: 図書
言語:Undetermined
出版事項: Business Expert Press 2012
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オンライン・アクセス:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38333
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