01393nam a2200205Ia 4500 TDMU_38351 210410s9999 xx 000 0 und d 337.1 Conaway, Roger N Communication in Responsible Business Strategies, Concepts, and Cases Roger N. Conaway, Oliver Laasch Business Expert Press 2012 198Pages Ebook from IG Library ; Stakeholders today want to know about your companyâ€™s social and environmental performance. Effectively communicating these topics has become critical to economic success. This book offers an extensive toolbox of the most effective instruments that can help you, and each chapter provides specific examples of how to communicate social and cause-related marketing, sustainability reporting, issues and crisis communication, vision, mission statements and codes, and web-based stakeholder communication. You will find hands-on concepts and actual illustrations. Chapter cases provide rich practical coverage and translate concepts into solutions for dayto-day business realities. Corporate Communication; Truyền thông doanh nghiệp Laasch, Oliver http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38351 Trung tâm Học liệu Trường Đại học Thủ Dầu Một