rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Dynamic Customer Strategy
  title info:
    sub title: Todayâ€™s CRM
  title info: title
  name:
    name part: Tanner, John F
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: xx
    publisher: Business Expert Press
    date issued: 2014
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  physical description:
    form: print
    extent: 168Pages
  abstract: Ebook from IG Library ; Marketers, merchandisers, and sales executives alike are struggling with Big Data - the data streaming at increasing speeds from myriad channels and options for communicating with customers. The tools are likely to continue to multiply, paralyzing many executives with simply too many choices. Using data from a four-year study, this book provides a process for rigorous decision making, eliminating the paralysis and optimizing decision making for marketing performance. This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives. The goal is to inform marketing practice and help current and future business leaders navigate through the competitive storms unleashed by technological change.
  note: John F. Tanner
  subject:
    topic: Marketing Strategy; Quản lý tiếp thị; Nghiên cứu người tiêu dùng
  classification: 398.3
  identifier: http://lrc.tdmu.edu.vn/opac/search/detail.asp
  record info:
    record creation date: 210410
    record identifier: TDMU_38572