01907nam a2200181Ia 4500 TDMU_38576 210410s9999 xx 000 0 und d 370.9597 Lowenstein, Michael W Customers Inside, Customers Outside: Designing and Succeeding With Enterprise Customer-Centricity Concepts, Practices, and Applications Michael W. Lowenstein Business Expert Press 2014 156Pages Ebook from IG Library ; Over the past several years, leading companies have entered a period of major marketing and operational adjustment and convergence, or intersection. It's a reaction to a critical fact of life: Customers--not organizations-- now control the decision-making dynamics and how organizations are perceived. We are witnessing significant multichannel media application (and resultant omnichannel access by consumers), along with more effective and pervasive customer data gathering, analysis, and modeling. If you're observing these major shifts in your own organization, you'll need this book. Inside, you'll learn how to build proactive customer communication, improve relationships, drive positive brand perception, optimize channel selection and message personalization, and enhance employee-related factors (hiring, training, reward, recognition), all leading to superior customer experience and a customercentric culture. In addition, the author has incorporated content on 'Big Data' generation and analytics, which you'll master while scoring a direct hit to the moving target--your continuously changing, and increasingly independent, customer base. Quản lý tiếp thị; Marketing Strategy; Nghiên cứu người tiêu dùng http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38576 Trung tâm Học liệu Trường Đại học Thủ Dầu Một