APA Citation

Walters, D. (2015). Behavioral marketing: Delivering personalized experiences at scale. Wiley.

Chicago Style Citation

Walters, Dave. Behavioral Marketing: Delivering Personalized Experiences At Scale. Wiley, 2015.

MLA Citation

Walters, Dave. Behavioral Marketing: Delivering Personalized Experiences At Scale. Wiley, 2015.

Warning: These citations may not always be 100% accurate.