<?xml version="1.0" encoding="UTF-8"?>
<collection xmlns="http://www.loc.gov/MARC21/slim">
 <record>
  <leader>01414nam a2200217Ia 4500</leader>
  <controlfield tag="001">TDMU_40593</controlfield>
  <controlfield tag="008">210410s9999    xx            000 0 und d</controlfield>
  <datafield tag="082" ind1=" " ind2=" ">
   <subfield code="a">895.92209</subfield>
  </datafield>
  <datafield tag="090" ind1=" " ind2=" ">
   <subfield code="b">H428</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
   <subfield code="a">Holiday, Ryan</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2="0">
   <subfield code="a">Cách tạo ra những sản phẩm trường tồn</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2="0">
   <subfield code="c">Ryan Holiday; Kim Diệu dịch</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
   <subfield code="a">H.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
   <subfield code="b">Thế giới ; Công ty Sách Alpha</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
   <subfield code="c">2019</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
   <subfield code="a">399tr.</subfield>
  </datafield>
  <datafield tag="520" ind1=" " ind2=" ">
   <subfield code="a">Đúc rút kinh nghiệm làm việc với các doanh nghiệp và nhà sáng tạo như Google, American Apparel... Ryan Holiday đã khám phá ra những bí ẩn của những sản phẩm trường tồn. Hướng dẫn bạn cách tạo ra tác phẩm đáng nể; hoàn thiện, định vị và giới thiệu ý tưởng đó thành một sản phẩm hấp dẫn; phát triển các kênh marketing; thu hút khán giả và xây dựng một nền tảng trường tồn qua thời gian; Tên sách tiếng Anh: Perennial seller: The art of making and marketing work that lasts</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
   <subfield code="a">Sản phẩm trường tồn; Sản phẩm</subfield>
   <subfield code="x">Kênh tiếp thị</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
   <subfield code="a">Kim Diệu</subfield>
  </datafield>
  <datafield tag="856" ind1=" " ind2=" ">
   <subfield code="u">http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&amp;ID=40593</subfield>
  </datafield>
  <datafield tag="980" ind1=" " ind2=" ">
   <subfield code="a">Trung tâm Học liệu Trường Đại học Thủ Dầu Một</subfield>
  </datafield>
 </record>
</collection>
