01287nam a2200217Ia 4500 TDMU_40771 210410s9999 xx 000 0 und d 973.933092 M521 McMurtry, Jeanette Marketing for dummies Jeanette McMurtry; Nguyễn Hà dịch H. Công Thương ; Công ty Sách Thái Hà 2019 589tr. Phụ lục: tr. 447-471; Trình bày kiến thức về xây dựng một kế hoạch marketing hoàn hảo; áp dụng tâm lý học về sự lựa chọn; hiểu được giá trị của trí tưởng tượng; làm chủ các chiến thuật và công cụ kỹ thuật số; xây dựng thương hiệu vững mạnh; đạt được thành công với các chiến lược định giá và bán hàng; quản lý và sử dụng dữ liệu để thực hiện cá nhân hoá trong marketing Kinh doanh Markeing; Tiếp thị Quản lý Nguyễn, Hà http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=40771 Trung tâm Học liệu Trường Đại học Thủ Dầu Một