01457nam a2200229Ia 4500 TDMU_41512 210410s9999 xx 000 0 und d 780.7209597 K311 Kingsnorth, Simon Hoạch định chiến lược marketing kỹ thuật số Phương pháp tiếp cận tích hợp với Marketing trực tuyến Simon Kingsnorth ; Nguyễn Thị Lan Hương (dịch) H. Bách khoa Hà Nội 2019 XIV, 160tr. Tên sách tiếng Anh: Digital marketing strategy.; Phân tích và đưa ra 9 chiến lược, phương pháp trong tiếp cận tích hợp với Marketing trực tuyến: Điều chỉnh chiến lược kinh doanh, rào cản và những cân nhắc, lập kế hoạch, trải ngiệm người dùng và sự chuyển đổi, quản lý quan hệ và giữ chân khách hàng, cá nhân hoá thực sự, dịch vụ khách hàng, phân tích và báo cáo, trình bày chiến lược Tiếp thị kinh doanh Chiến lược Kĩ thuật số Nguyễn, Thị Lan Hương http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=41512 Trung tâm Học liệu Trường Đại học Thủ Dầu Một