Cita APA

Zikmund, W. G., & Babin, B. J. (2007). Essentials of marketing research. Mason, Ohio: Thomson/South-Western.

Citación estilo Chicago

Zikmund, William G., y Barry J. Babin. Essentials of Marketing Research. Mason, Ohio: Thomson/South-Western, 2007.

Cita MLA

Zikmund, William G., y Barry J. Babin. Essentials of Marketing Research. Mason, Ohio: Thomson/South-Western, 2007.

Precaución: Estas citas no son 100% exactas.