Zikmund, W. G., & Babin, B. J. (2007). Essentials of marketing research. Mason, Ohio: Thomson/South-Western.
Styl ChicagoZikmund, William G., a Barry J. Babin. Essentials of Marketing Research. Mason, Ohio: Thomson/South-Western, 2007.
Citace podle MLAZikmund, William G., a Barry J. Babin. Essentials of Marketing Research. Mason, Ohio: Thomson/South-Western, 2007.
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