01745nam a2200253 a 4500 TVCDKTCT100859 TVCĐKTCT 20181024102303.7 181022syyyy vn Thư viện Trường CĐ Kỹ Thuật Cao Thắng RG_1 #1 eb0 i1 9781119272427 vie 658.8 TH200N David Meerman Scott The new rules of sales and Service / How to use agile selling, real- time customer engagement, big data, content, and storytelling to grow your bussiness Canada : Wiley , 2016 292 tr. ; 24 cm Since bestselling author David Meerman Scott demystified selling in our digital world in The New Rules of Sales and Service, the marketplace has vaulted forward requiring the new rules to be extensively rewritten in this Revised and Expanded edition. Armed with real-time information and more choices than ever before, customers are now in charge of the buying process. Scott's groundbreaking guide looks at why the old ways of selling and servicing customers don't work in a 24x7 real-time world and he lays out a toolbox of proven strategies and techniques for reaching new customers, generating sales leads, and growing business. With new, fresh, in-depth examples of success, you will learn how leading companies are implementing the latest agile selling and real-time social customer service strategies. The New Rules of Sales and Service is an inspiring guide for anyone who doesn't want to be left behind in the radically changing landscape of sales and service. Mua Economic Marketing Kho Sách 100051141