01824cam a2200397 i 4500 TVCDKTCT100908 20200601153734.000 150211s2015 njua 001 0 eng Thư viện Trường CĐ Kỹ Thuật Cao Thắng RG_1 #1 eb0 i1 2015001922 9781119059721 DLC eng DLC rda DLC pcc HF5415.1265 .D457 2015 658.8/72 TH200R Dempster, Craig. The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms / Craig Dempster and John Lee. Hoboken, New Jersey : John Wiley & Sons, Inc., 2015 xii, 228 pages : illustrations ; 23 cm text rdacontent unmediated rdamedia volume rdacarrier Includes index. The age of the customer -- The ad tech ecosystem -- Introducing the platform marketer -- Identity management. Customer relations. Internet advertising. Internet marketing. Relationship marketing. Social media Marketing. Lee, John, 1974- Online version : Dempster, Craig. Rise of the platform marketer Hoboken, New Jersey : John Wiley & Sons, Inc., [2015] 9781119059998 (DLC) 2015006143 Kho Sách 100051133 7 cbc orignew 1 ecip 20 y-gencatlg acquire 2 shelf copies policy default (ex.) claim1 2015-08-26 rm07 2015-02-11 rm07 2015-02-11 (telework) holding xl03 2015-02-12 xn08 2015-10-30 2 copies rec'd., to CIP ver. rm04 2015-11-20 to CALM