01146nam a2200205 a 4500 TVCDKTCT101021 TVCĐKTCT 20181029142942.7 181029syyyy vn Thư viện Trường CĐ Kỹ Thuật Cao Thắng RG_1 #1 eb0 9781119074229 vie 659.1 B200Y-y Yoram ( jerry) Wind Beyond Advertising / Yoram Jerry Wind, CatharinneFindiesen Hays Creating Value through all customer Touchpoints Canada : Wiley, 2016 261tr. ; 24cm The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today's unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward-thinking executives, innovators, and academics all grappling with today's unique challenges and opportunities.