01068nam a2200217 a 4500 TVCDKTCT101031 TVCĐKTCT 20181029151524.4 181029syyyy vn Thư viện Trường CĐ Kỹ Thuật Cao Thắng RG_1 #1 eb0 9781119308065 vie 658.8 BR107A C Whan Park Brand Admiration / C.Whan Park, Deborah J Maclnnis, Andreas B. Eisinggerich Building a Business People Love Canada : Wiley , 2016 270 tr. ; 24 cm Think about a few well-known brands like Nike, Apple, Disney, Google, and Salesforce. What do they have in common? They're well-known brands with good products or services . . . and they are admired. Brand Admiration gives you a versatile and dependable system for solving customers' problems in a way that makes them feel em- powered, gratified, and inspired. They, thus, develop a personal connection to your brand and think of it first. Mua