Kim, W. C., & Mauborgne, R. (2015). Blue ocean strategy: How to create uncontested market space and make the competition irrelevant (Expanded edition.). Boston, Massachusetts: Harvard Business Review Press.
Stile di citazione ChicagoKim, W. Chan., e René Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Expanded edition. Boston, Massachusetts: Harvard Business Review Press, 2015.
Citazione MLAKim, W. Chan., e René Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Expanded edition. Boston, Massachusetts: Harvard Business Review Press, 2015.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.