02808cam a2200397 i 4500 TVCDKTCT104653 20190909135224.0 140512s2014 maua b 001 0 eng Thư viện Trường CĐ Kỹ Thuật Cao Thắng RG_1 #1 eb0 i1 2014013859 9781625272478 (hardback) DLC eng DLC rda DLC eng pcc HD30.2 658.4038 L201D BUS041000 BUS063000 bisacsh Westerman, George, 1963- Leading digital : turning technology into business transformation / George Westerman, Didier Bonnet, Andrew McAfee. Boston, Massachusettes : Harvard Business Review Press, 2014. vi, 292 pages : illustrations ; 25 cm text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references and index. "Leading Digital makes the provocative argument that the next imminent phase of digital technology adoption - driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices - will make everything that's happened so far look like a prelude. The authors, a trio of highly regarded thought leaders on corporate digital transformation, say changes in the digital realm so far have focused on high tech and media companies - but there's still a whopping 94% of the business economy that needs to change. This book will show them how. George Westerman of MIT, Didier Bonnet of Capgemini Consulting, and Andrew McAfee, also at MIT, say there is opportunity for these businesses to learn from those that have already mastered the digital landscape. Based on a study of more than 400 large, mainstream firms in every industry around the globe, the authors usefully break down how these organizations have used their own digital transformation to gain strategic, competitive advantage. Readers will learn how these digital leaders have transformed their businesses through smart and rigorous digital investments, and through smart and effective leadership of the change. Leading Digital offers practical, real-life tested frameworks that can be instantly applied. Case studies include Nike, Caesars, Burberry, Asian Paints, Pages Jaunes, Codelco, and more"-- Provided by publisher. Tặng Information technology Management. Organizational change. Strategic planning. BUSINESS & ECONOMICS / Management. bisacsh BUSINESS & ECONOMICS / Strategic Planning. bisacsh Bonnet, Didier. McAfee, Andrew. Kho Sách 100052529