rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: moment of clarity
    sub title: using the human sciences to solve your toughest business problems
  name:
    name part: Madsbjerg, Christian.
    role:
      role term: creator
  name:
    name part: Rasmussen, Mikkel B..
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: mau
    place:
      place term: Boston, Massachusetts
    publisher: Harvard Business Review Press
    date issued: 2014
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: vi, 214 pages ; 24 cm
  abstract: "Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke, the book will teach you how to understand people holistically in their environments--how they live, what they think and do all day, what their habits are, and how they understand the world. For brand fanatics and business leaders alike"
  note: Christian Madsbjerg, Mikkel B. Rasmussen.
  note: Includes bibliographical references (pages 193-199) and index.
  subject:
    topic: Management
    topic: Psychological aspects
  subject:
    topic: Social sciences and management
  subject:
    topic: BUSINESS & ECONOMICS / Decision-Making & Problem Solving
  subject:
    topic: BUSINESS & ECONOMICS / Management
  subject:
    topic: BUSINESS & ECONOMICS / Strategic Planning
  classification: HD30.19 .M22 2014
  classification: 658.834 TH200M
  classification: BUS041000 BUS063000 BUS019000
  identifier: 9781422191903
  identifier: 2013031648
  record info:
    record content source: DLC
    record creation date: 130823
    record change date: 20190911141545.5
    record identifier: TVCDKTCT105091
    language of cataloging:
      language term: eng