01459nam a2200253 4500 TVCDKTCT105246 TVCĐKTCT 20200608144139.000 190909syyyy vn Thư viện Trường CĐ Kỹ Thuật Cao Thắng RG_1 #1 eb0 i1 9781633692091 eng 658 HBRS 10 M521T Harvard Business School HBR'S 10 must reads: The definitive management ideas of the year from Harvard Business Review 2018. / Harvard Business School Boston, Massachusetts : Harvard Business Review Press, 2018 202tr. ; 23cm HBR's 10 must be read series is the definitive sollection of ideas and best practices for aspiring and experienced leaders alike. These books offer essential reading selected from the pages of Harvard Business Review on topics critical to the success of every manager. The problem is product innovatios often flame out launch, sespite tremendous efforts to make them attractive, relevant, and up-to-date. Why it happens, customers don't wnt to spend the mental energy needed to choose between products. The solution to strenthen customer's hatbits, innovations should represent a progression of the brand rather than a break wiht the past. Tặng Management ideas Business Kế Toán Kho Sách 100052526