01987cam a2200469 i 4500 TVCDKTCT105253 20190911140751.5 121213s2013 njua 001 0 eng d Thư viện Trường CĐ Kỹ Thuật Cao Thắng RG_1 #1 eb0 i1 2012955834 GBB2A9384 bnb 016199373 Uk 1118466934 9781118466933 (OCoLC)ocn816160646 eng lccopycat HF5415.1265 .D84 2013 658.872 B521-I Duggan, Kris. Business gamification for dummies / by Kris Duggan, CEO of Badgeville, and Kate Shoup. Hoboken, N.J. : John Wiley & Sons, Inc., 2013 xviii, 284 pages : illustrations ; 23 cm. text txt rdacontent unmediated n rdamedia volume nc rdacarrier For dummies Includes index. Introduction -- Basic training: grasping the basics -- Decisions, decisions: choosing a gamification framework -- Getting your gamification program off the ground -- The part of tens -- Appendix. Supercharge your sales team with gamification. Interested in improving customer loyalty, engagement, and retention? This guide to business gamification explains how to apply the principles of this strategic concept to your business model to entice and retain customers. Tặng Computer games Social aspects. Consumer behavior Social aspects. Gamification. Internet marketing Social aspects. Computerspiel. gnd (DE-588)4010457-6 Online-Marketing. gnd (DE-588)7706419-7 Verbraucherverhalten. gnd (DE-588)4062644-1 Shoup, Kate, 1972- Kế Toán Kho Sách 100052589