rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Những phương thức sáng tạo, chiến thắng và khống chế thị trường
  name:
    name part: Kotler Philip
    role:
      role term: creator
  name:
    name part: Nguyễn Minh Đức
    role:
      role term: Tác giả
  name:
    name part: Vũ Thị Phương Anh
    role:
      role term: Tác giả
  name:
    name part: Hồ Đức Hùng
    role:
      role term: Tác giả
  name:
    name part: Nguyễn Đông Phong
    role:
      role term: Tác giả
  name:
    name part: Phan Đình Quyền
    role:
      role term: Tác giả
  type of resource: text
  origin info:
    place:
      place term: Tp.HCM
    publisher: Tp. Hồ Chí Minh
    date issued: 2003
    issuance: monographic
  language:
    language term: vie
  physical description:
    extent: 334tr. ; 24cm
  abstract: Một trong những đóng góp chính của marketing hiện đại là giúp cho các công ty nhìn thấy tầm quan trọng của việc đặt trọng tâm vào sản phảm sang đặt trọng tâm vào thị trường và khách hàng . Nhưng nhiều năm trôi qua trước khi nhiều công ty thực sự bắt đầu tiến hành chuyển đổi cách nhìn từ trong công ty hướng ra bên ngoài sang cách nhìn từ ngoài vào. Thậm chí ngày nay cũng có nhiều công ty dựa trên việc tập trung vào bán sản phẩm thay vì tập trung vào việc đáp ứng nhu cầu khách hàng. Tôi hy vọng cuốn sách này sẽ làm giàu hơn tư duy marketing của các nhà quản trị.
  note: Kotler Philip, ...[et al.]
  subject:
    topic: Marketing - những yếu tố cần thiết
  classification: 658.83 / NH556PH-ph
  record info:
    record creation date: 090805
    record change date: 20090805000000
    record identifier: TVCDKTCT11105