rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Practical Web Analytics for User Experience: How Analytics Can Hepl You Understand Your Users
  name:
    name part: Beasley, Michael
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: vn
    place:
      place term: Boston
    publisher: Elsevier
    date issued: 2013
    date issued: yyyy
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: 234tr. ; 24cm
  abstract: Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively.
  note: Michael Beaslay
  note: Tặng
  subject:
    topic: Web usage mining
  subject:
    topic: Internet users--Attitudes
  subject:
    topic: Web sites--Development
  classification: 006.3 PR102-I
  identifier: 978-0-12-404619-1
  record info:
    record creation date: 200611
    record change date: 20200623153842.000
    record identifier: TVCDKTCT111462