01111nam a2200253 a 4500 TVCDKTCT11166 Thư viện trường Cao đẳng Kỹ thuật Cao Thắng 20090821000000 090821 Thư viện Trường CĐ Kỹ Thuật Cao Thắng RG_1 #1 eb0 i1 vie 658.8 / M100C-h Hồ Thanh Lan Marketing công nghiệp / Hồ Thanh Lan In lần thứ 1 H. : Thống Kê , 2002 525tr. ; 21cm Nội dung cuốn sách 4 phần : Phần 1 : Những nhận thức khái quát về môi trường của Marketing công nghiệp Phần 2 : Khách hàng công nghiệp và hành vi thị trường Phần 3 :Qúa trình Marketing công nghiệp: Phân khúc, kế hoạch hóa, chiến lược và thu thập thông tin Phần 4 : Marketing Mix công nghiệp Marketing công nghiệp