http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Phần 1 : Những nhận thức khái quát về môi trường của Marketing công nghiệp
Phần 2 : Khách hàng công nghiệp và hành vi thị trường
Phần 3 :Qúa trình Marketing công nghiệp: Phân khúc, kế hoạch hóa, chiến lược và thu thập thông tin