http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Quản trị Kênh Marketing ( Kênh phân phối )
Nội dung cuốn sách gồm 9 chương :
Chương 1 : Tổng quan về kênh marketing
Chương 2 : Các thành viên của kênh
Chương 3 : Hành vi và môi trường hoạt động của các kênh marketing
Chương 4 : Chiến lược kênh marketing
Chương 5 : Thiết kế kênh marketing
Chương 6 : Quản lý kênh qua thúc đẩy các thành viên kênh hoạt động
Chương 7 :Sử dụng marketing hỗn hợp trong quản lý kênh
Chương 8 ; Phân phối hàng hóa hiện vật
Chương 9 ; Đánh giá hoạt động của thành viên kênh