rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Quản trị Kênh Marketing ( Kênh phân phối )
  name:
    name part: Trương Đình Chiến
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: H
    publisher: Thống Kê
    date issued: 2002
    edition: Tái bản lần thứ 2
    issuance: monographic
  language:
    language term: vie
  physical description:
    extent: 296tr. ; 21cm
  abstract: Nội dung cuốn sách gồm 9 chương :
  abstract: Chương 1 : Tổng quan về kênh marketing
  abstract: Chương 2 : Các thành viên của kênh
  abstract: Chương 3 : Hành vi và môi trường hoạt động của các kênh marketing
  abstract: Chương 4 : Chiến lược kênh marketing
  abstract: Chương 5 : Thiết kế kênh marketing
  abstract: Chương 6 : Quản lý kênh qua thúc đẩy các thành viên kênh hoạt động
  abstract: Chương 7 :Sử dụng marketing hỗn hợp trong quản lý kênh
  abstract: Chương 8 ; Phân phối hàng hóa hiện vật
  abstract: Chương 9 ; Đánh giá hoạt động của thành viên kênh
  note: Trương Đình Chiến
  subject:
    topic: Quản trị
  subject:
    topic: Marketing
  classification: 658.84 / QU105TR-tr
  record info:
    record creation date: 090824
    record change date: 20090824000000
    record identifier: TVCDKTCT11182