rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Quản trị marketing trong thị trường toàn cầu (Marketing management in the global marketplace)
  name:
    name part: Dương Hữu Hạnh
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: TP. Hồ Chí Minh
    publisher: Lao động-Xã hội
    date issued: 2007
    edition: In lần thứ 1
    issuance: monographic
  language:
    language term: vie
  physical description:
    extent: 597tr. ; 24 cm
  abstract: Nội dung cuốn sách gồm:
  abstract: Chương 1: Vai trò tích cực của marketing trong nền kinh tế toàn cầu
  abstract: Chương 2: Tạo thỏa mãn cho khách hàng bằn phẩm chất, dịch vụ và giá trị
  abstract: Chương 3: Lập kế hoạch marketing của công ty
  abstract: Chương 4: Các hệ thống thông tin marketing và nghiên cữu marketing
  abstract: Chương 5: Phân tích thị trường của người tiêu thụ và hành vi của người mua sắm
  abstract: Chương 6: Phân tách các ngành hoạt động và các đối thủ cạnh tranh
  abstract: Chương 7: Tạo đặc điểm khác biệt - Định vị - Tái định vị và xây dựng hình ảnh doanh nghiệp
  abstract: Chương 8: Thiết lập thương hiệu
  abstract: Chương 9: Thiết kế chiến lược Marketing cạnh tranh
  abstract: Chương 10: Thiết lập các chiến lược và các chương trình định giá
  abstract: Chương 11: Thiết kế chiến lược phối hơpk truyền thông và cổ động
  abstract: Chương 12: Thiết kế các chương trình quảng cáo - khuyễn mãi - giao tế có hiệu quả
  abstract: Chương 13: Thiết kế các chiến lược chi thi trường toàn cầu
  note: Dương Hữu Hạnh
  subject:
    topic: Kinh tế -- quản lý
  subject:
    topic: Quản trị marketing
  subject:
    topic: Thị trường toàn cầu
  classification: 658.83 / Q502
  record info:
    record creation date: 090824
    record change date: 20090824000000
    record identifier: TVCDKTCT11196