01656nam a2200373 a 4500 TVCDKTCT11227 Thư viện trường Cao đẳng Kỹ thuật Cao Thắng 20090826000000 090826 Thư viện Trường CĐ Kỹ Thuật Cao Thắng RG_1 #1 eb0 i1 vie 658.8 / M100K-q Phan Đình Quyền Marketing căn bản / Phan Đình Quyền, Phan Thăng In lần thứ 1 Tp. Hồ Chí Minh : Thống Kê , 2000 377tr. ; 24cm Nội dung cuốn sách gồm: Chương 1: Cơ sở xã hội của marketing - thỏa mãn nhu cầu của con người Chương 2: Quản trị marketing Chương 3: Hệ thống nghiên cứu và thông tin marketing Chương 4: Môi trường marketing Chương 5: Thị trường và hành vi của khách hàng Chương 6: Phân khúc và chọn thị trường mục tiêu Chương 7: Sản phẩm hàng hóa Chương 8: Giá cả Chương 9: Phân phối và lưu thông hàng hóa Chương 10: Truyền thông và khuyến mãi Chương 11: Marketing quốc tế Chương 12: Marketing dịch vụ và marketing trong lĩnh vực hoạt động thương mại Kinh tế Marketing Phan Thăng