01339nam a2200277 a 4500 TVCDKTCT11259 Thư viện trường Cao đẳng Kỹ thuật Cao Thắng 20090827000000 090827 Thư viện Trường CĐ Kỹ Thuật Cao Thắng RG_1 #1 eb0 i1 vie 658.84 / D561c-c Dương Hữu Hạnh Các chiến lược và các kế hoạch Marketing xuất khẩu : Một số trường hợp điển hình / Dương Hữu Hạnh Export marketing strategies and plans In lần thứ 1 Tp. HCM : Thống kê , 2005 315tr. ; 20cm Cuốn sách được chia làm 4 chương: Chương 1:Thiết kế các chiến lược kinh doanh cho thị trường toàn cầu Chương 2: Các chiến lược xuất và nhập khẩu Chương 3: Các chiến lược và các kế hoạch Marketting xuất khẩu Chương 4: Các điển cứu (case study) về Marketting xuất khẩu Xuất khẩu--Chiến lược Xuất khẩu--Kế hoạch