rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing
  name:
    name part: Trần Minh Đạo
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: H
    publisher: Thống Kê
    date issued: 2006
    edition: Tái bản lần thứ 5
    issuance: monographic
  language:
    language term: vie
  physical description:
    extent: 315tr. ; 21cm
  abstract: Nội dung cuốn sách gồm 10 chương :
  abstract: Chương 1 : Marketing trong kinh doanh của doanh nghiệp
  abstract: Chương 2 : Hệ thống thông tin và nghiên cứu Marketing phục vụ kinh doanh
  abstract: Chương 3 : Tác động của môi trường kinh doanh tới hoạt động Marketing của doanh nghiệp
  abstract: Chương 4 ; Hành vi khách hàng và định hướng hoạt động Marketing của doanh nghiệp
  abstract: Chương 5 : Phân đoạn thị trường , lựa chọn thị trường mục tiêu và định vị thị trường
  abstract: Chương 6 : Lập kế hoạch chiến lược Marketing trong kinh doanh của doanh nghiệp
  abstract: Chương 7 : Chiến lược sản phẩm-hàng hóa
  abstract: Chương 8 : Chiến lược giá
  abstract: Chương 9 : Chiến lược phân phối
  abstract: Chương 10 : Chiến lược xúc tiến hỗn hợp
  note: Trần Minh Đạo
  subject:
    topic: Marketing
  classification: 658.8 / M100R-tr
  identifier: 0-07-255372-3
  record info:
    record creation date: 090901
    record change date: 20090901000000
    record identifier: TVCDKTCT11377