01792nam a2200325 a 4500 TVCDKTCT11400 Thư viện trường Cao đẳng Kỹ thuật Cao Thắng 20090903000000 090903 Thư viện Trường CĐ Kỹ Thuật Cao Thắng RG_1 #1 eb0 i1 vie 658.804 / M100R-h Hà Nam Khánh Giao, Chủ biên Marketing công nghiệp -Phục vụ khách hàng là tổ chức / Hà Nam Khánh Giao In lần thứ 1 Tp,Hồ Chí Minh : Thống Kê , 2004 179tr. ; 16cm Nội dung cuốn sách gồm 10 chương : Chương 1 : Hệ thống Marketing công nghiệp Chương 2 : Tiến trình mua hàng công nghiệp Chương 3 : Phân khúc thị trướng công nghiệp Chương 4 : Lập kế hoạch chiến lược marketing công nghiệp Chương 5 : Thông tin marketing công nghiệp Chương 6 : Chiến lược sản phẩm trong marketing công nghiệp Chương 7 : Chiến lược phân phối trong marketing công nghiệp Chương 8 : Chiến lược chiêu thị trong marketing công nghiệp Chương 9 : Chiến lược định giá trong marketing công nghiệp Chương 10 ; Kiểm soát và đánh giá marketing công nghiệp Marketing công nghiệp