01952nam a2200409 a 4500 TVCDKTCT11499 Thư viện trường Cao đẳng Kỹ thuật Cao Thắng 20090907000000 090907 Thư viện Trường CĐ Kỹ Thuật Cao Thắng RG_1 #1 eb0 i1 vie 658.83 / NGH305C-tr Trần Xuân Kiêm Nghiên cứu tiếp thị / Trần Xuân Kiêm, Nguyễn Văn Thi Marketing Research In lần thứ 1 Tp,Hồ Chí Minh : Thống Kê , 2001 356tr. ; 24cm Nội dung cuốn sách gồm 10 chương : Chương mở đầu : Tổng quan về nghiên cứu tiếp thị Chương 1 : Xác định vần đề tiếp thị Chương 2 : Chuẩn bị kế hoạch và đề cương nghiên cứu Chương 3 : Sử dụng các dữ liệu có sẵn Chương 4 : Phương pháp sử dụng các dữ liệu có sẵn Chương 5: Các phương pháp nghiên cứu định tính Chương 6: Phương pháp thử nghiệm Chương 7: Các phương pháp thu thập số liệu Chương 8: Chọn mẫu nghiên cứu Chương 9: Thiết kế bảng câu hói Chương 10: Xử lý thông tin thu thập được Chương 11: Phân tích đơn biến Chương 12: Phân tích nhị biến Chương 13: Phân tích đa biến Nghiên cứu Tiếp thị Nguyễn Văn Thi