http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Nội dung cuốn sách gồm 10 chương :
Chương mở đầu : Tổng quan về nghiên cứu tiếp thị
Chương 1 : Xác định vần đề tiếp thị
Chương 2 : Chuẩn bị kế hoạch và đề cương nghiên cứu
Chương 3 : Sử dụng các dữ liệu có sẵn
Chương 4 : Phương pháp sử dụng các dữ liệu có sẵn
Chương 5: Các phương pháp nghiên cứu định tính
Chương 6: Phương pháp thử nghiệm
Chương 7: Các phương pháp thu thập số liệu
Chương 9: Thiết kế bảng câu hói
Chương 10: Xử lý thông tin thu thập được