rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Nghiên cứu tiếp thị
  title info:
    title: Marketing Research
  name:
    name part: Trần Xuân Kiêm
    role:
      role term: creator
  name:
    name part: Nguyễn Văn Thi
  type of resource: text
  origin info:
    place:
      place term: Tp,Hồ Chí Minh
    publisher: Thống Kê
    date issued: 2001
    edition: In lần thứ 1
    issuance: monographic
  language:
    language term: vie
  physical description:
    extent: 356tr. ; 24cm
  abstract: Nội dung cuốn sách gồm 10 chương :
  abstract: Chương mở đầu : Tổng quan về nghiên cứu tiếp thị
  abstract: Chương 1 : Xác định vần đề tiếp thị
  abstract: Chương 2 : Chuẩn bị kế hoạch và đề cương nghiên cứu
  abstract: Chương 3 : Sử dụng các dữ liệu có sẵn
  abstract: Chương 4 : Phương pháp sử dụng các dữ liệu có sẵn
  abstract: Chương 5: Các phương pháp nghiên cứu định tính
  abstract: Chương 6: Phương pháp thử nghiệm
  abstract: Chương 7: Các phương pháp thu thập số liệu
  abstract: Chương 8: Chọn mẫu nghiên cứu
  abstract: Chương 9: Thiết kế bảng câu hói
  abstract: Chương 10: Xử lý thông tin thu thập được
  abstract: Chương 11: Phân tích đơn biến
  abstract: Chương 12: Phân tích nhị biến
  abstract: Chương 13: Phân tích đa biến
  note: Trần Xuân Kiêm, Nguyễn Văn Thi
  subject:
    topic: Nghiên cứu
  subject:
    topic: Tiếp thị
  classification: 658.83 / NGH305C-tr
  record info:
    record creation date: 090907
    record change date: 20090907000000
    record identifier: TVCDKTCT11499