http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Quản trị thương hiệu hàng hóa-Lý thuyết và thực tiễn
Cuốn sách viết về thương hiệu tương đối hệ thống và toàn diện, tập trung nghiên cứu khía cạnh marketing của thương hiệu, làm rõ việc xây dựng và quản lý thương hiệu là một quá trình làm marketing liên tục của các doanh nghiệp trên thị trường. Nội dung cuốn sách gồm những nội dung sau :
Chương 1 : Bản chất của thương hiệu
Chương 2 : Những quyết định cơ bản về xây dựng thương hiệu
Chương 3 : Xác định tên thương hiệu
Chương 4 :Thiết kế biểu trưng ( Logo ) của thương hiệu
Chương 5 : Đăng ký bảo hộ thương hiệu
Chương 6 : Quản lý thương hiệu trong quá trình kinh doanh
Chương 7 :Thực trạng xây dựng và phát triển thương hiệu của các doanh nghiệp Viết Nam
Chương 8 : Những xu hướng xây dựng và quản lý thương hiệu trên thế giới