rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Quản trị thương hiệu hàng hóa-Lý thuyết và thực tiễn
  name:
    name part: Trương Đình Chiến
    role:
      role term: creator
    role:
      role term: Chủ biên
  type of resource: text
  origin info:
    place:
      place term: H
    publisher: Thống Kê
    date issued: 2005
    edition: In lần thứ 1
    issuance: monographic
  language:
    language term: vie
  physical description:
    extent: 199tr. ; 21cm
  abstract: Cuốn sách viết về thương hiệu tương đối hệ thống và toàn diện, tập trung nghiên cứu khía cạnh marketing của thương hiệu, làm rõ việc xây dựng và quản lý thương hiệu là một quá trình làm marketing liên tục của các doanh nghiệp trên thị trường. Nội dung cuốn sách gồm những nội dung sau :
  abstract: Chương 1 : Bản chất của thương hiệu
  abstract: Chương 2 : Những quyết định cơ bản về xây dựng thương hiệu
  abstract: Chương 3 : Xác định tên thương hiệu
  abstract: Chương 4 :Thiết kế biểu trưng ( Logo ) của thương hiệu
  abstract: Chương 5 : Đăng ký bảo hộ thương hiệu
  abstract: Chương 6 : Quản lý thương hiệu trong quá trình kinh doanh
  abstract: Chương 7 :Thực trạng xây dựng và phát triển thương hiệu của các doanh nghiệp Viết Nam
  abstract: Chương 8 : Những xu hướng xây dựng và quản lý thương hiệu trên thế giới
  note: Trương Đình Chiến
  subject:
    topic: Quản trị thương hiệu
  classification: 685.827 / QU105TR-tr
  record info:
    record creation date: 090908
    record change date: 20090908000000
    record identifier: TVCDKTCT11516