rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Market - Based Management - Strategies for Growing Customer Value and Profitability
  name:
    name part: J. Best Roger
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: London
    publisher: Premier Hall PTR
    date issued: 2009
    edition: In lần thứ 1
    issuance: monographic
  language:
    language term: vie
  physical description:
    extent: 515tr. ; 29 cm
  abstract: Contents:
  abstract: Chapter 1: Customer Forcus and Profibitability
  abstract: Chapter 2: Marketing Performance and Marketing
  abstract: Chapter 3: Market Potential, market demand and market share
  abstract: Chapter 4: The customer exprience and value creation
  abstract: Chapter 5: Market segmentation and segmentation strategies
  abstract: Chapter 6: Competitior analysis and sources of advantage
  abstract: Chapter 7: Product positioning, branding , and product line stragegies
  abstract: Chapter 8: Value - based pricing and pricing strategies
  abstract: Chapter 9: Marketing channels and channel mapping
  abstract: Chapter 10: Marketing communications and customer response
  abstract: Chapter 11: Portfolio analysis and stragetic market planning
  abstract: Chapter 12: Offensive strategies
  abstract: Chapter 13: Deffensive strategies
  abstract: Chapter 14: Building a merketing plan
  abstract: Chapter 15: Performance matrics and strategy implementation
  abstract: Chapter 16: Market - based and managment and financial performance
  note: J. Best Roger
  subject:
    topic: Marketing
  subject:
    topic: Management
  classification: 658.8 / M100R-r
  identifier: 0132336537
  record info:
    record creation date: 090909
    record change date: 20090909000000
    record identifier: TVCDKTCT11535