http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Market - Based Management - Strategies for Growing Customer Value and Profitability
Chapter 1: Customer Forcus and Profibitability
Chapter 2: Marketing Performance and Marketing
Chapter 3: Market Potential, market demand and market share
Chapter 4: The customer exprience and value creation
Chapter 5: Market segmentation and segmentation strategies
Chapter 6: Competitior analysis and sources of advantage
Chapter 7: Product positioning, branding , and product line stragegies
Chapter 8: Value - based pricing and pricing strategies
Chapter 9: Marketing channels and channel mapping
Chapter 10: Marketing communications and customer response
Chapter 11: Portfolio analysis and stragetic market planning
Chapter 15: Performance matrics and strategy implementation
Chapter 16: Market - based and managment and financial performance