http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Tạo dựng và quản trị thương hiệu danh tiếng - Lợi nhuận
Chương 4: Thiết kế thương hiệu
Chương 5: Chiến lược phát triển thương hiệu
Chương 6: Tạo dựng hình ảnh công ty
Chương 7: Chiến lược tiếp thị hỗn hợp nhằm tạo dựng giá trị thương hiệu
Chương 8: Các phương thức giao tiếp marketing hỗn hợp nhằm quảng bá giá trị thương hiệu
Chương 9: Thương hiệu - Xâm nhập thị trường quốc tế
Chương 10: Hướng dẫn xác lập quyền bảo hộ sở hữu công nghiệp tại Việt Nam