rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Tạo dựng và quản trị thương hiệu danh tiếng - Lợi nhuận
  name:
    name part: Nguyễn Kim Chi
    role:
      role term: creator
  name:
    name part: Trương Mỹ Ly
  name:
    name part: Lê Hồng Ánh
  name:
    name part: Nguyễn Thu Bách
  type of resource: text
  origin info:
    place:
      place term: Hà Nội
    publisher: Lao động - Xã hội
    date issued: 2003
    edition: In lần thứ 1
    issuance: monographic
  language:
    language term: vie
  physical description:
    extent: 449tr. ; 24 cm
  abstract: Nội dung cuốn sách gồm:
  abstract: Chương 1: Thương hiệu
  abstract: Chương 2: Đặc tính thương hiệu
  abstract: Chương 3: Giá trị thương hiệu
  abstract: Chương 4: Thiết kế thương hiệu
  abstract: Chương 5: Chiến lược phát triển thương hiệu
  abstract: Chương 6: Tạo dựng hình ảnh công ty
  abstract: Chương 7: Chiến lược tiếp thị hỗn hợp nhằm tạo dựng giá trị thương hiệu
  abstract: Chương 8: Các phương thức giao tiếp marketing hỗn hợp nhằm quảng bá giá trị thương hiệu
  abstract: Chương 9: Thương hiệu - Xâm nhập thị trường quốc tế
  abstract: Chương 10: Hướng dẫn xác lập quyền bảo hộ sở hữu công nghiệp tại Việt Nam
  note: Nguyễn Kim Chi, ...[et al.]
  subject:
    topic: Kinh tế--Quản trị--Thương hiệu
  classification: 658.8 / T108D-ng
  record info:
    record creation date: 090909
    record change date: 20090909000000
    record identifier: TVCDKTCT11537