02005nam a2200373 a 4500 TVCDKTCT11639 Thư viện trường Cao đẳng Kỹ thuật Cao Thắng 20090918000000 090918 Thư viện Trường CĐ Kỹ Thuật Cao Thắng RG_1 #1 eb0 i1 vie 382 / NGH305C-d Dương Hữu Hạnh Nghiên cứu thị trường xuất khẩu / Dương Hữu Hạnh Tp,Hồ Chí Minh : Nhà xuất bản Thống kê , 2001 299tr. ; 20,5cm Nội dung cuốn sách gồm 15 chương Chương 1: Lý do cần phải thực hiện nghiên cứu thị trường. Chương 2: Thẩm định tiềm năng thị trường. Chương 3: Làm thế nào thương mại hóa sản phẩm hay nghiên cứu sản phẩm. Chương 4: Nghiên cứu về các thực hành Marketing. Chương 5: Các nguồn thông tin và nghiên cứu tại bàn hay tài liệu. Chương 6: Phương thức thông dụng về nghiên cứu tài liệu. Chương 7: Nghiên cứu hiện trường. Chương 8: Thiết lập bảng câu hỏi. Chương 9: Các kỹ thuật phỏng vấn. Chương 10: Chọn mẫu Chương 11: Các kỹ thuật nghiên cứu đặc biệt. Chương 12: Chuẩn bị các dữ kiện để phân tích. Chương 13: Phân tích và giải thích các kết quả Chương 14: Trình bày kết quả nghiên cứu và báo cáo. Chương 15: Kế hoạch nghiên cứu. Xuất nhập khẩu