http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Nghiên cứu thị trường xuất khẩu
Nội dung cuốn sách gồm 15 chương
Chương 1: Lý do cần phải thực hiện nghiên cứu thị trường.
Chương 2: Thẩm định tiềm năng thị trường.
Chương 3: Làm thế nào thương mại hóa sản phẩm hay nghiên cứu sản phẩm.
Chương 4: Nghiên cứu về các thực hành Marketing.
Chương 5: Các nguồn thông tin và nghiên cứu tại bàn hay tài liệu.
Chương 6: Phương thức thông dụng về nghiên cứu tài liệu.
Chương 7: Nghiên cứu hiện trường.
Chương 8: Thiết lập bảng câu hỏi.
Chương 9: Các kỹ thuật phỏng vấn.
Chương 11: Các kỹ thuật nghiên cứu đặc biệt.
Chương 12: Chuẩn bị các dữ kiện để phân tích.
Chương 13: Phân tích và giải thích các kết quả
Chương 14: Trình bày kết quả nghiên cứu và báo cáo.