01555nam a2200325 a 4500 TVCDKTCT11733 Thư viện trường Cao đẳng Kỹ thuật Cao Thắng 20090928000000 090928 Thư viện Trường CĐ Kỹ Thuật Cao Thắng RG_1 #1 eb0 i1 vie 658.8 / M100R-t Ngô Công Thành Marketing lý luận và thực hành / Ngô Công Thành Marketing - Theory & Application Tp,Hồ Chí Minh : Trường đại học Kinh tế , 2001 201tr. ; 20,5cm Nội dung cuốn sách gồm Chương 1: Marketing và vai trò của nó trong nền kinh tế thị trường Chương 2: Thị trường và ứng dụng marketing Chương 3: Bản chất nhu cầu của người tiêu dùng. Chương 4: Phương pháp luận để nghiên cứu. Nhu cầu của người tiêu dùng. Chương 5: Chiến lược sản phẩm Chương 6: Chiến lược giá cả Chương 7: Chiến lược phân phối Chương 8: Chiến lược khuyến mại trong nền kinh tế thị trường. Chương 9: Tổ chức bộ máy marketing trong thực tiễn. Maketting