01549nam a2200361 a 4500 TVCDKTCT11767 Thư viện trường Cao đẳng Kỹ thuật Cao Thắng 20090930000000 090930 Thư viện Trường CĐ Kỹ Thuật Cao Thắng RG_1 #1 eb0 i1 vie 658.05 / T312H-n Nguyễn Xuân Quế Tình huống Marketing Việt nam / Nguyễn Xuân Quế, Bùi Lê Hà, Trần Thị Ngọc Trang Vietnam Marketing cases H. : Nhà xuất bản Lao động - Xã hội , 2004 392tr. ; 24cm Chương 1: Khái quát về Marketing. Chương 2: Môi trường Marketing Chương 3: Hành vi người tiêu dùng. Chương 4: Xác định thị trường mục tiêu. Chương 5: Nghiên cứu Marketing. Chương 6: Chiến lược sản phẩm Chương 7: Chiến lược định giá. Chương 8: Chiến lược phân phối. Chương 9: Chiến lược chiêu thị. Chương 10: Xây dựng chiến lược Marketing Chương 11: Marketing quốc tế. Chương 12: Marketing dịch vụ. Maketting Bùi Lê Hà Trần Thị Ngọc Trang