01575nam a2200325 a 4500 TVCDKTCT12161 Thư viện trường Cao đẳng Kỹ thuật Cao Thắng 20100322000000 100322 Thư viện Trường CĐ Kỹ Thuật Cao Thắng RG_1 #1 eb0 i1 vie 658.8 / M100R-ng Ngô Công Thành Marketing - Lý luận và thực hành / Ngô Công Thành Marketing - Theory & Application In lần thứ 1 Tp,Hồ Chí Minh : Đại Học Kinh Tế TPHCM , 2001 201tr. ; 20 cm Nội dung cuốn sách gồm: Chương 1 : Chương 1: Marketing và vai trò của nó trong nền kinh tế thị trường Chương 2: Thị trường và ứng dụng marketing Chương 3: Bản chất nhu cầu của người tiêu dùng Chương 4: Phương pháp luận để nghiên cứu nhu cầu của người tiêu dùng Chương 5: Chiến lược sản phẩm Chương 6: Chiến lược giá Chương 7: Chiến lượ phân phối Chương 8: Chiến lược khuyến mãi trong nền kinh tế thị trường Chương 9: Tổ chức bộ máy marketing trong thực tiễn Kinh tế--Marketing