01867nam a2200373 a 4500 TVCDKTCT12162 Thư viện trường Cao đẳng Kỹ thuật Cao Thắng 20100323000000 100323 Thư viện Trường CĐ Kỹ Thuật Cao Thắng RG_1 #1 eb0 i1 vie 658.8 / Q502TR-v Vũ Thế Phú Quản trị marketing / Vũ Thế Phú Marketing management In lần thứ 1 Tp. HCM : Đại Học Kinh Tế TPHCM , 2006 406tr. ; 23.5 cm Nội dung cuốn sách gồm: Chương 1: Khái niệm về quản trị marketing Chương 2: Phân tích các thị trường tiêu thụ và hành vi của người mua Chương 3: Phân tích các cơ hội thị trường Chương 4: Nghiên cứu và lựa chọn thị trường mục tiêu Chương 5: Hoạch định chiến lược tiếp thị Chương 6: Triển khai marketing và kế hoạch tiếp thị hàng năm Chương 7: Quản trị chiến lược sản phẩm Chương 8: Quản trị chiến lược giá Chương 9: Quản trị các kênh tiếp thị và lực lượng bán hàng Chương 10: Quản trị chiến lược chiêu thị cạnh tranh Chương 11: Các chiến lược tiếp thị cạnh tranh Chương 12: Thực hiện các chương trình tiếp thị Chương 13: Kiểm tra tiếp thị Kinh tế--Quản trị--Marketing