http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Chương 1: Khái niệm về quản trị marketing
Chương 2: Phân tích các thị trường tiêu thụ và hành vi của người mua
Chương 3: Phân tích các cơ hội thị trường
Chương 4: Nghiên cứu và lựa chọn thị trường mục tiêu
Chương 5: Hoạch định chiến lược tiếp thị
Chương 6: Triển khai marketing và kế hoạch tiếp thị hàng năm
Chương 7: Quản trị chiến lược sản phẩm
Chương 8: Quản trị chiến lược giá
Chương 9: Quản trị các kênh tiếp thị và lực lượng bán hàng
Chương 10: Quản trị chiến lược chiêu thị cạnh tranh
Chương 11: Các chiến lược tiếp thị cạnh tranh
Chương 12: Thực hiện các chương trình tiếp thị