rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Quản trị marketing
  title info:
    title: Marketing management
  name:
    name part: Vũ Thế Phú
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: Tp. HCM
    publisher: Đại Học Kinh Tế TPHCM
    date issued: 2006
    edition: In lần thứ 1
    issuance: monographic
  language:
    language term: vie
  physical description:
    extent: 406tr. ; 23.5 cm
  abstract: Nội dung cuốn sách gồm:
  abstract: Chương 1: Khái niệm về quản trị marketing
  abstract: Chương 2: Phân tích các thị trường tiêu thụ và hành vi của người mua
  abstract: Chương 3: Phân tích các cơ hội thị trường
  abstract: Chương 4: Nghiên cứu và lựa chọn thị trường mục tiêu
  abstract: Chương 5: Hoạch định chiến lược tiếp thị
  abstract: Chương 6: Triển khai marketing và kế hoạch tiếp thị hàng năm
  abstract: Chương 7: Quản trị chiến lược sản phẩm
  abstract: Chương 8: Quản trị chiến lược giá
  abstract: Chương 9: Quản trị các kênh tiếp thị và lực lượng bán hàng
  abstract: Chương 10: Quản trị chiến lược chiêu thị cạnh tranh
  abstract: Chương 11: Các chiến lược tiếp thị cạnh tranh
  abstract: Chương 12: Thực hiện các chương trình tiếp thị
  abstract: Chương 13: Kiểm tra tiếp thị
  note: Vũ Thế Phú
  subject:
    topic: Kinh tế--Quản trị--Marketing
  classification: 658.8 / Q502TR-v
  record info:
    record creation date: 100323
    record change date: 20100323000000
    record identifier: TVCDKTCT12162