rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Nghiên cứu Marketing
  name:
    name part: Đào Thị Minh Nguyệt
    role:
      role term: creator
  name:
    name part: Nguyễn Sơn Lam
  type of resource: text
  origin info:
    place:
      place term: H
    publisher: Tài chính
    date issued: 2010
    edition: In lần thứ 1
    issuance: monographic
  language:
    language term: vie
  physical description:
    extent: 360tr. ; 21 cm
  abstract: Marketing là một môn khoa học và nghệ thuật kinh doanh đặc biệt quan trọng đối với các doanh nghiệp trong nền kinh tế thị trường. Là một trong những yếu tố quyết định sự thành công trong kinh doanh, gia tăng năng lực cạnh tranh giúp nhà quản trị xây dựng và quảng bá thương hiệu của doanh nghiệp .Trong xây dựng chiến lược Marketing thì nghiên cứu Marketing là bộ phận rất quan trọng nhất là trong điều kiện nền kinh tế thị trường có sự hội nhập khu vực và quốc tế
  abstract: "Nghiên cứu Marketing" cung cấp những kiến thức cơ bản về hoạt động thu thập, phân tích và xử lý các thông tin cần thiết phục vụ cho việc xây dựng chiến lược Marketing, phục vụ cho việc ra các quyết định của nhà quản trị.
  abstract: "Nghiên cứu Marketing" gồm 11 chương:
  abstract: Chương 1: Những vấn đề cơ bản về nghiên cứu Marketing
  abstract: Chương 2: Phác thảo quá trình nghiên cứu Marketing
  abstract: Chương 3: Xác định vấn đề và mục tiêu nghiên cứu
  abstract: Chương 4: Lập và phê chuẩn dự án nghiên cứu chính thức
  abstract: Chương 5: Phương pháp thu thập thông tin thứ cấp
  abstract: Chương 6: Thu thập thông tin sơ cấp
  abstract: Chương 7: Đo lường và đánh giá trong nghiên cứu Marketing
  abstract: Chương 8: Thiết kế bảng câu hỏi trong nghiên cứu Marketing
  abstract: Chương 9: Chọn mẫu trong nghiên cứu Marketing
  abstract: Chương 10: Xử lý và phân tích thông tin
  abstract: Chương 11: Trình bày và báo cáo kết quả nghiên cứu
  abstract: 11 chương của cuốn sách"Nghiên cứu Marketing" cung cấp đầy đủ kiến thức nghiên cứu về Marketing, là tài liệu chính thức giảng dạy cho sinh viên học viện tài chính và đồng thời là cẩm nang quan trọng đối với nhà quản trị doanh nghiệp đặc biệt đối với chuyên gia Marketing , nhà quản trị Marketing doanh nghiệp.
  note: Đào Thị Minh Nguyệt, Nguyễn Sơn Lam
  subject:
    topic: Marketing--Nghiên cứu
  subject:
    topic: Marketing
  classification: 658.8 / NG305C-đ
  record info:
    record creation date: 100521
    record change date: 20100521000000
    record identifier: TVCDKTCT12392